Excess Catamarans Invites Public Inside French Facility for Exclusive Production Showcase
Excess Catamarans will open its doors in Poiré-sur-Vie on March 20 and 21, 2026, offering boating enthusiasts a rare glimpse into the construction of its performance cruisers, the event highlights the intricate assembly process of the Excess 11, 13, and 14 models while allowing visitors to witness the craftsmanship behind the brand.
Groupe Beneteau Brand Evolution Since 2019 Launch
Excess Catamarans emerged in 2019 as a strategic initiative by Groupe Beneteau, the company aimed to bridge the gap between pure performance and cruising comfort. The brand initially utilized the industrial capacity of CNB/Lagoon, it leveraged decades of manufacturing experience to establish a foothold in the competitive multihull market. Designers such as VPLP and Patrick le Quément shaped the early identity, they focused on sensation-rich sailing without sacrificing livability. This foundation allows the company to balance dynamic handling with the volume required for modern cruising, the brand has continually refined this approach through partnerships with architectural firms like Marc Lombard YDG.
Visitors to Witness Complete Construction Cycle in Vendée
The upcoming tours on March 20 and 21 will guide guests through the entire production journey at the Poiré-sur-Vie site, covering everything from initial composite moulding to the final quality control checks. Attendees will observe the precise assembly techniques used for key models including the Excess 11, 13, and 14, this provides a transparent view of the engineering hidden beneath the gel coat. The tour is designed to demystify the complex logistics of boat building, it allows the public to see how raw materials are transformed into seaworthy vessels through a combination of industrial efficiency and manual skill.
Interaction with Design and Production Teams
Beyond the machinery, the event prioritizes human connection by introducing visitors to the teams responsible for imagining and shaping these vessels. Direct engagement with the builders and designers offers insight into the complex decision-making processes involved in marine architecture, highlighting the collaborative effort required to bring a catamaran from a digital concept to the water. Visitors will have the opportunity to ask questions regarding the specific design choices made by partners like Nauta Design, this interaction underscores the human expertise that remains central to the manufacturing process despite technological advancements.
Transparency Initiatives Aim to Strengthen Buyer Confidence
Opening the factory floor represents a shift toward experiential marketing where the manufacturing process becomes a key selling point. Potential owners gain assurance regarding build quality and structural integrity by witnessing the fabrication firsthand, this transparency fosters deeper brand loyalty in a sector where safety is paramount. The strategy suggests a broader industry trend where understanding the technical pedigree of a vessel is as important to buyers as the sailing experience itself, manufacturers are increasingly using access as a tool to differentiate their products in a crowded marketplace.
Officials encourage interested parties to register early for this immersive experience, the event underscores a commitment to openness in an increasingly competitive global market and sets a precedent for future customer engagement.
