Designworks Taps Global Brand Strategist Megan D’Audney for Key Auckland Leadership Role
Designworks has officially appointed Megan D’Audney as Managing Partner effective immediately, she returns to New Zealand after holding senior roles in London and New York. This strategic hiring aims to bolster the agency's creative output and client services within the WPP network's new consolidated campus environment.
Extensive International Experience Shapes New Leadership Strategy
D’Audney brings a diverse portfolio of international experience to the local market, her career spans major hubs including London, Singapore, Melbourne and New York. She previously held senior positions at prominent agencies such as TBWA and DDB, this background complements her entrepreneurial success in founding two independent personal care companies. Designworks maintains a reputation as an iconic entity in New Zealand’s creative sector, the agency has operated for decades to shape national brand identities. This appointment aligns with broader industry shifts, agencies are increasingly seeking leaders who blend corporate strategy with startup agility to navigate complex market demands.
WPP Executive Highlights Strategic Fit for Future Growth
The decision to appoint D’Audney comes directly from the top leadership at WPP, they identified her unique mix of skills as crucial for the agency's next phase. Rose Herceg, the President of WPP Australia and New Zealand, described D’Audney as a "perfect fit" for the organization's future, she specifically cited her local knowledge combined with global insight. D’Audney will officially lead three core divisions, these include brand strategy, creative output and client service teams.
Operational Focus at Auckland Campus
A primary objective involves fostering collaboration within the recently established WPP Auckland campus, this facility houses multiple agencies under one roof to encourage integrated client solutions. The mandate extends beyond traditional management, D'Audney is tasked with driving "creatively-fuelled growth" across the business. Her responsibilities require bridging the gap between distinct departments, she will ensure that brand strategy aligns seamlessly with creative execution for both existing and prospective clients.
Strategic Appointment Signals Shift in Local Creative Market
The return of high-caliber talent to Auckland suggests a revitalizing trend for the local creative industry, agencies are actively competing to retain global expertise. Designworks stands to benefit immediately from fresh operational perspectives, the integration of entrepreneurial thinking often accelerates problem-solving capabilities. Clients may expect a more holistic service model, the new leadership structure prioritizes cross-agency cooperation to deliver comprehensive brand experiences rather than isolated design assets.
Officials at the agency anticipate immediate operational changes under the new leadership structure, they urge clients to look forward to enhanced service capabilities. The industry will watch closely to see how this appointment influences the broader WPP network strategy in the region.
